Archetype SC Awarded Contract for Marketing and Advertising RFP at Myrtle Beach International Airport

Archetype SC was notified Wednesday, Sept. 5, that it was awarded a contract for work at the Myrtle Beach International Airport (MYR) for A2 Analytics, marketing, and advertising work, stemming from a response to a Horry County request for proposal (RFP).

“Working within our local market is a top priority for us each year, and I can think of no better way to make an impact than to work with the gateway to Myrtle Beach,” said Joseph Bonanno, Archetype SC’s co-founder and president. “Our team is excited to get started on helping refresh and recreate the brand that is Myrtle Beach International Airport, with a new website, marketing strategy, and other creative design work. Additionally, the expansion of A2 Analytics services at the airport represents a commitment by the Horry County Department of Airports toward the customer experience and making the area’s airports the most attentive and best for passengers. Using our technology, we will be able to show how, where, and why people move around on the grounds of the airports.”

Partner companies The Quotient Group and SmartRevenue will support Archetype SC in delivering services on the project, with The Quotient Group lending its expertise in airport marketing and SmartRevenue assisting in marketing insights, strategies, and solutions.

The contract represents a continuation of the relationship between Archetype SC and the Myrtle Beach International Airport, which has utilized the company’s A2 Analytics technology for multiple projects, including to track wait times at TSA, movement within the airport terminal, and dwell times for at baggage claim. Additional services in this contract include monitoring parking lot occupancy levels and arrival/departure information.

A2 Analytics is a patent-pending technology developed by Archetype SC that blends hardware and software to provide precision data on where people are, how they moved, and how they interact in and with a space.

In performing marketing and advertising work, Archetype SC will aid in the creation of a new website,, that represents the new focus of the Horry County Department of Airports and the updated brand of Myrtle Beach International Airport. Working with other partners, Archetype SC will develop and implement a robust marketing and advertising strategy to help increase awareness and passenger-counts at the airport.

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