Archetype SC’s approach to solving the retail problem is to provide our clients with as much data as possible about their customers’ journey.
By placing our inexpensive, yet robust system of sensors throughout a retail location, we can passive track devices such as phones, smart watches Bluetooth-connected tech. This safe and non-invasive tracking can pick up thousands of data points from each customer, providing a rich cache of data to be analyzed by our patented combination of software and machine-learning algorithms.
Using A2 Analytics, we can monitor the movement of individuals within a given space, showing where people are and how long it took them to get from Point A to Point B.
Our technology can also provide retailers with information including location heat mapping which can tell you what items are popular, what routes customers take inside a store and how long it takes them to find what they need.
You can also check on customer conversion rates with insights on where customers are coming from, how many individuals walked by the storefront without stopping and how many of those who enter end up converting to a sale.