1. Amplify your marketing efforts.
One of the easiest and quickest ways to see a return on a location-based analytics investment is through marketing and advertising.
Digital advertising that converts into foot traffic shows a real-world application of your efforts and can be tracked through sales figures.
Performing foot traffic attribution through analysis of online and offline behaviors allows your business to track which users were exposed to your digital advertising and determine if they entered a physical location.
By creating an ad campaign and comparing foot traffic before, during, and following its implementation, easy insights can be discovered.