DATA & ANALYTICS
Airport industry leader sounds off on benefits of location-based analytics
With the number of mobile devices in use growing at a breakneck pace — from 120 million in 2008 to more than 5 billion today — capturing location data has become a powerful tool for business.
Using technology like Archetype SC’s A2 Analytics, businesses can now track the real-time movement of customers using data collected passively from devices such as mobile phones, tablets, and watches.
Whether it’s how long someone waits in line, where they exit a building or how long they stop to observe an advertisement, the insights provided by location-based analytics technologies can be a game-changer for many businesses.
To get a better view of how this technology works for customers, we sat down recently with one of our A2 Analytics clients, Kirk Lovell. An innovator with more than 20 years’ experience in the tourism and airport industries, he currently serves as the Director of Air Service and Business Development at Myrtle Beach International Airport.
Here’s what Lovell had to say about how location-based analytics is affecting the airport industry and how it has helped transform the way he does business.
When did location-based analytics begin to become a factor in your industry? When did you first hear about it?
It’s been about 4-5 years ago that I started to hear about it being used on the retail side of things in terms of how you could use it to stop people to go into your store and make a purchase.