We are so proud of our Managing Partner, Joseph Bonanno, for winning Technology Entrepreneur of the Year. ASC’s Patrick Nord wrote a heartwarming nomination letter (below) that is too great not to share. Joe is an amazing boss, mentor, and friend to all of his employees.
A number of years ago, executives at Netflix created a now famous and oft quoted from PowerPoint that contained the simple statement “we’re a team, not a family.” This has become the mantra of many technology companies, often leading to tremendous bottom line growth. Under the leadership of entrepreneur Joseph Bonanno, Archetype SC (ASC) has rejected this philosophy, while experiencing tremendous growth. 2015 YTD, ASC has grown 600% in employees, and 700% in revenue. We anticipate additional multi-‐year, multi-‐million dollar contracts to close prior to the close of the year and remain debt free. This strong financial position and tremendous success directly stems from Bonanno’s emphasis on fostering a company built on his core values.
When I joined ASC a few weeks before the Myrtle Beach marathon, I casually mentioned my wife would be running the half. The night before the race, Joe texted to ask when she would be running and promised to meet me there to cheer for her. Early that cold Saturday morning, Joe was out with his own family waiting, each holding a homemade sign. Joe cares.
Over the summer, lightning struck near an employee’s home. No one was injured, but it destroyed the televisions at Steve’s home. The following Saturday, Steve went to the store and picked out his new televisions—but he wasn’t sure how he was going to get them hung. His first call was to Joe. Joe, along with his daughter, came and spent most of their Saturday afternoon removing old televisions and measuring, leveling, and hanging the new televisions. Joe serves.
ASC’s Daniel O’Sullivan has a big heart. When he met a young man who wanted to learn to surf but didn’t have the money for a board, Daniel gave his only board to the boy. With a wife going back to school and a four‐year old daughter, Daniel knew the family had financial priorities other than him getting a new board. Joe heard the story, and was touched. He couldn’t help the boy, but he could help Daniel. One afternoon Joe insisted on taking Daniel to lunch. Instead of going to a restaurant, Joe took him to a local surf shop. When they arrived, Joe explained to Daniel he had spoken with the owner of the shop and Daniel could pick out any board there, it was taken care of. Speechless, Daniel broke down and cried, thankful that he could again pursue his passion of surfing. Joe gives.
Technology companies are notorious for chasing a dollar at all costs, especially as they start out. Workers and their time are a commodity, little different from a computer or desk. Joe has built something different at Archetype SC. We proudly stand against the tech culture that says we are a team not a family. The millions in revenue, many employees, and accolades are wonderful, but for Joe, it comes down to these basic values. Joe has built a company worthy of recognition and is deserving to be the Entrepreneur of the Year.