By tracking real-time location data your business can make learn where people spend their time and where they don’t.
In retail locations this often means businesses can move products or change store layouts to promote a better customer flow. However, when you take this same data and apply it to airports, malls, construction sites or sports venues, the opportunities for optimization grow immensely.
In these large facilities, there are ample opportunity for getting better use out of a space, improving both customer experience and operational efficiency along the way.
By measuring things dwell time / wait time, management can determine which parts of their building are being overcrowded and which may be better used for another purpose.
Added features like the ability to track staff, equipment and groups of people add a layer of possibility when it comes to getting more out of the resources you have.