THE 12 BRAND ARCHETYPES

What’s your archetype?

At ArchetypeSC, we know that like every individual, every business is unique. You have your own technical hurdles, security concerns and marketing challenges that make your company’s situation unlike any other.

But as different as we all may be, there are also many common traits which bring us together. Whether you’re aware of it or not, these archetypes guide us every day, driving our decision making and shaping the way we do business.

Throughout years of study, science has defined 12 master archetypes which can be applied not only to the way individuals think but also to the way brands work. Leveraging your brand’s personality is the best way to create a connection that speaks to potential customers, clients or donors.

By taking this quick 10-question quiz, we’ll help you define what personality archetype best fits your business and offer some key insights about what it means when creating a memorable digital experience for your audience.

Step 1 of 11

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  • What is your organization's greatest strength?

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