Lundeen Set to Attend Carolina Country Music Festival Thanks to Myrtle Beach Area Chamber of Commerce

The Carolina Country Music Festival attracts thousands of visitors and some of the genre’s biggest stars to Myrtle Beach each year. This year TJ Lundeen, Archetype SC’s marketing writer, will be among those taking in the three-day festival, thanks to the Myrtle Beach Area Chamber of Commerce. “I’m thrilled to be able to attend CCMF […]

Archetype SC and The Quotient Group Announce Strategic Partnership Around A2 Analytics

Archetype SC and The Quotient Group have formed a strategic partnership to aid in marketing and selling of Archetype SC’s A2 Analytics product. The companies will collaborate to bring A2 Analytics to new clients across the United States, with The Quotient Group acting as a reseller of Archetype SC’s technology. A2 Analytics is a new […]

…It’s People

At the risk of spoiling the classic Charlton Heston film Soylent Green, and the punchline for my article this month, I offer this observation: advanced analytics, machine learning, and big data offer amazing insights but making use of those insights requires people. A skeptic may offer the observation that this conclusion is self-serving and biased, […]

The Power of Zero

Zero Overview ‘Zero’ is a working style which suggests that keeping a clean, clutter-free, working space helps to focus the mind and increase productivity. This methodology lends itself to both the physical and digital working environment. If you’re mother is anything like mine, you’ve heard the expression, “A clear desk equals a clear mind.” That […]

No Pain, No Gain

I recently spent time thinking about a software development project I’m managing that had me a bit puzzled.  This is first time in my long experience in project management where there is absolutely no pushback from anyone in the business regarding the project.  No one is questioning the reasons to do it, the scope, or the approach.  The […]