Fedway Associates is New Jersey’s leading wine and spirits distributor servicing more than 7,000 restaurants, bars, and retails stores.

When the company sought to move from an outdated IBM WebSphere Portal site to a more modern, marketing-focused website, our team provided consulting on the transition.

We delivered interactive UX mockups and website designs that focused on highlighting the people behind the Fedway brand and speaking directly to the company’s customer base.