Whether in an airport, at a mall, or in a standalone shop, retailers and concessioners everywhere share many of the same issues. They want to deliver the best possible shopping experience but only have limited information about what customers want and how they behave while shopping.
Traditionally, without a reliable way to track customers moving in and around a retail space, it’s difficult for retailers to know when to bolster staffing, where to allocate resources, and how to attract more business.
But recently, more and more retailers are embracing location-based analytics as a way to transform the customer experience and create “click history” in the real world.
By studying where a customer spent the longest amount of time in a store, a retailer can deploy a staff member to help complete conversion with the customer.