SP Plus is the leading provider of professional parking management services throughout North America.

When it came to developing the My Spot parking application, the client had an in-house development team but lacked expertise around user experience design. Existing prototypes were lacking in design and usability.

Critical to success was making recommendations and design changes that could be quickly implemented without a major overhaul to the application.

Working with minimal supervision and direction, Archetype SC delivered a user experience design that the client saw as excellent and highly feasible to implement.