Transforming the TSA experience

How location-based analytics helped MYR International Airport add additional staff, equipment in its TSA Security Check

The Problem

Myrtle Beach International Airport is one of the busiest airports in South Carolina, with more than 2 million passengers served each year. The Gateway to the Grand Strand is the main airport serving Myrtle Beach, a city which accommodates more than 15 million tourists each year.

Myrtle Beach International Airport struggled with long lines for TSA screening during its busiest times of the year.

Travelers had grown frustrated with the wide variations in the length of wait times at the TSA screening checkpoint. Wait times in the facility were wildly inconsistent due to a lack of staffing and TSA screening lanes for the number of passengers in the facility, especially during the summer.

Management in the facility tracked wait times by hand to gather data on the increased wait times but sought a more comprehensive solution using technology.

67%

More than two-thirds of travelers say they would travel via airplane more often if the airport and pre-flight experience was significantly improved.

Source: Mobile Travel Technologies

The Solution

Myrtle Beach International Airport approached Archetype SC about a solution to track TSA wait times for its their travelers. After discussing the challenges in tracking in the space and budgetary constraints, Archetype SC worked to develop and deploy A2 Analytics, a solution that would be affordable, accurate, and durable.

The technology combined sensors, machine learning algorithms, software, and reporting capabilities into one package to deliver deep insights. The device is housed in a heavy plastic case, which is locked to prevent tampering, to track thousands of data points per second within inches of the signal source.

Through passive tracking of the data from mobile phones and hundreds of other electronics devices, A2 Analytics tracked the precise movement of nearly every individual passenger.

10 minutes

Average wait time at TSA Security Check screening area at Myrtle Beach International Airport after adding A2 Analytics technology

The Results

After deploying A2 Analytics technology, Archetype SC tracked wait times atMyrtle Beach International Airport to within seconds of hand-recorded times during one of the busiest travel seasons on record for the facility.

Airport staff used data gathered by A2 Analytics in a presentation to TSA, which resulted in an investment in the facility by the agency. TSA placed two additional screening machines, an extra lane for general TSA screening, additional staff, and the allocation for an additional percentage of overtime for staff.

Going further with its investment in A2 Analytics, Myrtle Beach International Airport now has TSA wait times information embedded on the homepage of its website, giving visitors to flymyrtlebeach.com information on the wait times for TSA PreCheck and general screening lanes.

2

Number of new screening machines added in TSA Security Check area after management showed data from A2 Analytics to Department of Homeland Security officials

“From the time I first met with Archetype SC I was impressed. The team’s expertise allowed them to develop and roll out A2 Analytics, a product that is assisting the Airport in managing its record-setting growth. It was delivered ahead of schedule and within budget. Based on the success of the launch of A2 we have contracted for additional services.”

Kirk Lovell, Director of Air Service & Business Development
Myrtle Beach International Airport

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E-mail: [email protected]

Phone: (843) 353-2929

Address: 611 Burroughs & Chapin Blvd, Suite 100, Myrtle Beach, SC 29577

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