Honeymoons.com is a well-known destination for post-marital travel information featuring hundreds of destinations, hotels, and articles on planning the perfect honeymoon.
Run by a pair of wedding industry veterans, this once-prominent site had suffered under the management of an online marketing company that neglected its strong domain, steady traffic stream, and solid SEO foundation and slowly whittled away its potential until it was receiving only a small portion of the 1 million visits per month it saw a few years ago.
Seeking to revitalize the site, its owners contacted Archetype SC to provide front-end development on a project to rebuild the site's core with an all-new CMS and design.
Working on a tight deadline the digital experience team at Archetype SC leaned on years of experience in the tourism space to provide a WordPress-driven website with custom post types, dynamic template designs, and an elaborate taxonomy structure designed to organize destinations and hotels and an SEO-friendly way.
The new Honeymoons.com not only delivers on the clean, fresh user-friendly design the owners wanted, but it also provides a solid backbone for growth with easy-to-use content management, responsive design and solid speed performance.