Myrtle Beach Jeep Jam is one of the Southeast’s premier Jeep events, drawing thousands of enthusiasts to Myrtle Beach each year for a weekend of community, adventure, and off-road excitement. The event team needed a website that reflected their established brand, supported a fast-paced annual cycle, and could easily adapt before, during, and after the event.
Archetype SC partnered with Jeep Jam to design and develop a dynamic, mobile-friendly website built on WordPress and supported by managed hosting. The new site was designed to evolve with the event lifecycle: before the event, it highlights registration, sponsorship opportunities, merchandise, and schedules; during the event, it transforms into an interactive hub with live maps, vendor listings, and real-time updates; after the event, it shifts focus to merchandise, vendor directories, and early registration for the following year.
Our team integrated Jeep Jam’s existing branding, built tools for managing event updates and partner activities, and added social media feeds to showcase photos and videos directly from the community. A streamlined content management system gives staff the flexibility to make quick changes throughout the season, keeping the site relevant and active year-round.
Launched in September 2023, the Jeep Jam website now serves as a comprehensive digital hub, enhancing the attendee experience, improving sponsor visibility, and supporting the continued growth of this signature Myrtle Beach event.
